Our still relatively recent ability to fly is an interesting phenomenon. We are able to travel through the air faster than ever before, and we do so while defying both our human instincts and the laws of gravity. We have all travelled by plane at least one time, and accept that it works and gets us to our destination. Behind the scenes there's a lot going on.

Consumer engagement is one of the most important business metrics in today's world, and that is due to the way in which things like the internet, social media, and other forms of smart technology have slowly been integrated into our daily lives. Consumers are regularly being bombarded by incoming forms of media and advertising all looking for their attention.