People who predominantly browse the internet from their mobile phones were given some help by Google earlier this year when it introduced mobile-friendliness as a ranking signal and started labeling sites based on whether or not they adhered to its guidelines in this area. And website designers in Cheltenham have had to adapt their practices to deal with the changes that are afoot. This has led to a reshuffling of rankings on mobile SERPs, although there are some sites that have managed to circumvent the wrath of the algorithms without actually being that much easier to use on portable devices.